{"id":10883,"date":"2024-02-06T16:34:51","date_gmt":"2024-02-06T13:34:51","guid":{"rendered":"https:\/\/alaturidevoi.ro\/?p=10883"},"modified":"2024-02-27T01:40:19","modified_gmt":"2024-02-26T22:40:19","slug":"buy-social-in-romania","status":"publish","type":"post","link":"https:\/\/alaturidevoi.ro\/en\/buy-social-in-romania\/","title":{"rendered":"BUYSOCIAL campaign reaches a large retail chain in Romania!"},"content":{"rendered":"\n

Good news for\nsocial enterprises in Romania! A promising dialogue ADV Romania had with a\nRomanian retail chain resulted in an agreement to list products in four\nstores in Iasi!<\/strong> The partnership aligns with sustainability goals, providing\na platform to promote sustainable and socially responsible products.<\/p>\n\n\n\n

From 20 February Iasi residents will be able to buy products made in social enterprises on the shelves of a well-known retail chain. <\/em><\/p>\n\n\n\n

The initiative is\npart of the BUYSOCIAL campaign<\/strong>, through which we support social\nenterprises in Romania to be more visible and enter the big retail chains.<\/p>\n\n\n\n

Information event for social enterprises <\/h2>\n\n\n\n

On 5 February, the ADV Romania team had an online meeting with social enterprises interested in accessing a new distribution channel and increasing their sales through retail presence.<\/p>\n\n\n\n

“The fact that we come together and do these things, I think it’s great! Because together we can do so much more valuable things than each individual.” – said Angela Achi\u021bei, President of ADV Romania, at the meeting with social entrepreneurs.<\/p><\/blockquote>\n\n\n\n

Participants in the discussion raised several concerns about the proposed collaboration, including: <\/h3>\n\n\n\n
  1. Logistics and organisation: <\/strong>Some concerns were expressed about the logistical challenges of organising the delivery and presentation of products in shops, as many social enterprises are not from Iasi.<\/li>
  2. Market reaction:<\/strong> There is general concern about how the market will receive social enterprise products and whether they will be attractive enough to generate significant sales.<\/li>
  3. Pricing and competitiveness: <\/strong>One of the challenges is to keep prices attractive to consumers without compromising quality or sustainability.<\/li>
  4. Financial risks: <\/strong>The fear of not generating enough profit or even operating at a loss was mentioned, given the uncertainties related to sales.<\/li>
  5. Inventory management and replenishment: <\/strong>Concerns about effective inventory management and the ability to quickly replenish shelves with products if they sell out faster than anticipated to maximize exposure and sales opportunities.<\/li><\/ol>\n\n\n\n

    What’s next<\/h2>\n\n\n\n

    The products\nwill be present in store in a dedicated campaign display for 1 month from 16\nFebruary to 17 March 2024.<\/strong><\/p>\n\n\n\n

    In order to\nprepare the special BUYSOCIAL shelf in due time, in the next period ADV Romania\ntogether with the social enterprises interested in collaboration will work on:<\/p>\n\n\n\n